The Pacific North West (PNW) IS a magical place.
The largest span of North American old growth forest lives along the Pacific North West trail, leading from southern Canada all the way down towards the boarder of California. Along it, both cityscapes and landscapes stand out as lush, green, and abundantly wild...
Portland, known as the city of Roses, really is full of roses, and other flowers pretty much year round.
Almost everywhere within and outside the city seems to be covered in moss, creating a fairy-tale like vibe.
Maybe people here in the PNW really are living in a fairytale...
Eugene, voted most hippie town in the US, models conscious living practices from zero carbon footprint home and office buildings to bulk food co-ops and communal gardening co-ops. Much of the PNW loves sustainable living, Eugene just seems particularly keen.
Right outside of Eugene there are incredible sand dunes leading down to the ocean through a beautiful forest with parts of it growing almost horizontally like they falling in slow motion over many, many years.
ps. Although I never lived here exactly, I was technically born in Eugene. No wonder I am a flower child at heart ;)
Seattle is surrounded by very large mountains including “Mount Rainier,” home to the last US glacier (and sadly, it wont be around for very much longer....). I can’t count the number of times I’m short of breath, stressed, running and/or sitting in Seattle’s infamously terrible backlog of traffic on 1-5, then I looked up and see this GIGANTIC odd cloud like mountain tip looming over you and the entire sky reminding of nature’s powerful, intimidating, immense beauty—it reminds me to breathe and disperses all my problems away, at least temporarily.
About 4 hours outside of Seattle, the last of the only US rainforest remains. A few hours in the other direction, in the same state of Washington, there are also miles of dry flatland dessert and beautiful red rock canyon with bodies of water running through them, prairies perfected with mysteriously identically spaced and shaped grass “mounds” and so many types of running water—the ocean, lakes, rivers, and streams running up and down like the veins of the PNW
In short, there’s a reason people call it PNW wonderland...
For me personally, the PNW has been a place to combine worlds I never thought complimentary- a love for entrepreneurship, event production and a fast paced lifestyle with deep connection to nature, meditation and frequent adventures.
Although no longer a "fashion city" (see note below), this is why Seattle and the greater PNW region will always be a home and headquarter for Fashion for Conservation. The movement o FFC for us, isn't really about fashion at all, its about re-wilding people like myself, formerly "too busy" to enjoy and take care of nature-inspiring and engaging those in fashion and other busy industries to connect with nature.
The whole place is very metaphorical.
The sunrises are motivating, the sunsets are celebratory, the daily views in between of mountains, oceans and skies are vast with challenges, possibilities and dreams—these are strong reminders to stay focused but always stop to smell the flowers....
There is certainly a mentality here that anything is possible, I think we see that in its history: the PNW out of is where the majority of famous US musicians in the 80’s/90’s were recognized (thanks to the record label sub pop & global radio station “KEXP”) where the biggest technology companies live (Amazon, Google, Microsoft), and actually where many of our top fashion brands were born (Nordstrom, REI, Nike)
To me, this is one of our worldly wonderlands!
What's possible for YOU in wonderland?
Rose Photos: Jiamin Zhu
Mount Ranier Photos: Mathew Pew
Boat Photos: DeCarbon Azul