Our world is facing unprecedented loss of forests, ice and animals. In fact, we loose 40 football sized lots of rain forest every minute. What can an industry as wasteful as fashion do about it?
In 2012, I asked the question, how does my work and love of fashion go together with a mutual love of animals and wildlife conservation? Turns out the answers are endless...
The answer is "Fashion for Conservation," established in 2012. In 2014, the concept behind this predominately media campaign driven movement made a huge leap...
For the first time, Fashion for Conservation hosted an event where fashion meets conservation in collaboration with Peruvian charity Hoja Nueva, to produce an international fashion fundraiser protecting the Peruvian Rainforest. Twelve Peruvian designers flew to join us in Seattle, WA (US headquarters for Hoja Nueva) on May 11th to show their support for the cause by presenting rainforest and Peruvian themed runway collections. Interwoven between the runway shows were many other attractions. A few included four different style dance and musical performances, silent and live auction, VIP Chocolate and Cacao Cocktail tasting hour, Peruvian Marketplace, Jungle Photo Booth and guest speakers.
THE IMPACT OF SEATTLE'S ANNUAL RAINFOREST GALA IN PERU
SAVE THE RAINFOREST, SAVE THE WORLD
MISSION: Hoja Nueva is a dynamic 501(c)(3) non-profit working in the remote Piedras region of Madre de Dios, Peru. Our Experimental Center in the jungle serves as a local knowledge base led by novel, on the ground research, the majority of which involves agroforestry and permaculture. Our base will begin to house volunteers, interns, researchers, and tourists that share a mission to make sustainable agriculture a success in the Piedras- and all remote rainforest environments like it. The urgency of conserving the earth's rainforests now goes beyond cultural and wildlife preservation. As a component of the recent Paris accord on climate change, protecting the Amazon rainforest is vital and of high potential, but more in-situ research is necessary in coupled human-environment systems in the Amazon's most biodiverse and healthy forests. Hoja Nueva consults and cooperates with local agricultural associations and other nonprofit organizations to ensure reliable food production while maintaining healthy forests, creating a future where both humans and nature can thrive.
Photos by Hoja Nueva 501(c)(3) and A-DOT L.L.C.